Web features are always advancing and web typography advances with it. These web technologies are always changing and evolving, becoming more complex, giving more features and options to the users in order to improve their online experience.
The truth is, we can now control all of them much better than in the past. A bad typography can be a big downside to a website that was masterfully built, which would ruin the experience for the users. In order to prevent this from happening, a good typography is a must in web design world.
If you want to start building websites and give the Internet users what they truly deserve, you must start with good typography. In order to better understand all this, you need to learn what typography is.
Web typography is the visual component of the written word. One text is nothing more than a sequence of words put together. This text can be rendered in different ways digitally, audibly and visually. The things change when the text gets printed, that is where typography gets involved. In order to visually display a certain text, you need the skill of typography.
Web typography is how you transfer a certain text on a computer screen. If you are creative enough, you can raise your work to the level of art. It is good to know that typography performs a utilitarian function and its aesthetic component is very important. If you want to become an effective typographer, you will need good skills more than good taste.
Many people commonly make a mistake thinking that typography is just another word for a font. Fonts are just a part of typography and it stretches far beyond just fonts. Now, typography does matter because that is what will give you the thing that you need the most, reader attention. You can have the best built website in the world, if a typography is really bad, no one will bother to waste their time and decipher what you wanted to say. Good typography will allow you to better promote what you do.